OFF PAGE OPTIMIZATION TECHNIQUES:
LINK POPULARITY BUILDING:
Links play key role to driving traffic from all SearchEngines. A quality back link is helps to create a one-of-a-kind traffic and rating for all keywords in Search Engine Rating for which you do link exchange.
The importance of link popularity varies with each search engine, but every link to your web-site is an endorsement of your site's quality, and increasing the visibility of your site. They vary your link text and replace it with related keywords to make sure maximum results for your site. Link building technique is not only to increases your rankings with the whole major search engines but also brings targeted traffic to your site.THERE ARE THREE TYPES OF LINK BUILDING :
1. WAY LINK BUILDING
2. RECIPROCAL LINK BUILDING
3. PURCHASING A LINKS1. WAY LINK BUILDING : Most Search Engines like Google, yahoo and Msn give more value and weight on a site’s link popularity.If your net site is visited by the users then its count as quality net site, then you will automatically get random linking to your site with small work on your part.
ways to increase your chances of way linking is to provide quality content for your site and the other is to get your site listed in the major human edited directories. Currently the most important human edited directories are Yahoo and the Open Listing Project
2. RECIPROCAL LINK BUILDING : Reciprocal linking or way linking is where you provide a return link to the other Web-site in return for a link to yours, which is less valuable than way direct links.
This type of linking is done when it is difficult to get way links. Plenty of search engines use a search algorithm which analyzes the quality of the site linking to you.
3. PURCHASING A LINKS : This is of the more expensive options in a link building campaign and black list by search engines. Text link adverts are bought from relevant sites to increase link popularity of the site. Purchasing a link is also the quickest technique to give a quick boost to your site’s rankings. While purchasing the links, the main criterion is Page Rank. Linking with pages having a high Page Rank is the only way to give a quick boost to your site’s rankings and drastically improve targeted traffic.
Purchasing a link from high page rank is bad seo technique and it ought to be adopted for only six to eight months (short term strategy) and help to boost PageRank of your net site will get from such a link, you will find it much simpler to find other high quality free reciprocal link partners.
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