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What is SEO

Definite you may get some traffic from people stumbling on your web-site and perhaps in the event you are blessed the search engines will put you in to their index so you can show up if somebody is willing to search five, ten, or even a few hundred pages deep in to the search engine results.
A web-site needs highly targeted qualified traffic in order to be successful and building a beautiful looking web-site and sending it in to cyberspace without serious forethought and planning by an experienced web promotion professional is a recipe for failure or at best mediocrity.

So what are you able to do to get that ever elusive valuable search engine traffic to your web-site and make more sales?
The two key ways web-site owners can get search engine traffic to their web-site is through Search Engine Promotion and Search Engine Optimization.
Effective and smart search engine promotion does not count on process to attract surfers but makes use of a variety of methods which include search engine optimization (the science and art of getting your site to appear high on the search engine results), paid banners, paid listings and Pay Per Click promotion such as the small ads you see on Google.
Search Engine Promotion is the process of getting your site in front of a surfer who is using a search engine such as Google, Yahoo!, MSN or any of the smaller search engines. The idea is that when a surfer is using a search engine, they are usually looking to buy goods or a service you may be able to provide.
Search Engine Optimization is the science and art of controlling "on page" (the code and text on a page) and "off page" (inbound linking, listing listings, age of domains and other factors) in an hard work to rate well on "organic results".
Each of these methods work with varying degrees of success based on your business model, competition in your market, and even seasonal changes and your return on investment (ROI) can vary day by day. Because traffics costs and effectiveness can alter suddenly and dramatically with small or no warning they always advise our clients to never put all of their promotion eggs in basket.
Black hat techniques sometimes produce spectacular results though usually these results are short lived. One time a site with black hat techniques is discovered by a search engine, not only does the search engine drop the sites rankings, it can actually ban the net site from ever appearing it its results which can put an online business out of business.
Search Engine Optimization methods are usually either "white hat" (honest and straightforward and thus offer the surfer a better experience) or "black hat" (tricks to fool the search engine and surfers to think that the site is more relevant to what the surfer is looking for).
Of coursework not everything in life is black or white and the same holds true for search engine optimization techniques. With a lot at stake, Mean SEO has never nor ever will engage in black hat techniques are even cross over in to the grey zone.

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